Topps Sports & Entertainment Company is a US-based company which originally started off in the business of confectionary toppings. It subsequently started conceptualizing and selling trading card games kids in North America and Europe, who are obsessed with sports.

In 2013, the company launched ‘Cricket Attax’ in India, the official trading card game of Pepsi IPL 6.

Popular among kids in the age group of 8-12, the game allows kids to collect player cards, exchange them, and play selector-captain-player of their own private IPL dream teams.

The brand allows kids to directly control and own the game by deciding how many spinners to play, who bats in which position, when to take power play etc. Hence the visual brand idea of puppets was conceptualized.

The 45 seconds film packs in all the action and entertainment kids and their parents are likely to witness during the 45 days of Pepsi IPL.

The haunting track has been sung by the multi-talented Raghubir Yadav and the film has been directed by Sudip Bandyopadhyay.