Tridhaatu is a Mumbai based real estate firm with the bulk of its projects concentrated in the greenest suburb of Mumbai, Chembur.

Tridhaatu itself is based out of Chembur, and the client needed to do destination selling as much as it needed to sell itself.

Tailor helped the client develop a strong identity based on the theme of building in harmony with nature.

For this, the agency used a mix of traditional media and innovative co-branded activity to create more content and engagement through cutting edge creative ideas and craft.

This co-branded activity done for Tridhaatu, using the event Chemburfest as a background, won the client a lot of popularity and team Tailor an award at Abby-Goafest. Today, Tridhaatu enjoys top-of-mind recall among the developers in Chembur, and has successfully sold many residential projects.