Topps Sports & Entertainment Company is the world leader in trading card games. Cricket Attax is the official trading card game of IPL, and it allows kids to collect player cards, exchange them and overall play owner-selector-captain of their dream teams. Kids, as a result, practically control the entire action in a game of imaginary T20 cricket. This commercial is a celebration of the new-found power kids today possess without ever having to wield the willow.