Sada doesn’t give up easily. Be it a friendly game of carrom in office, bowling an impossibly spinning last ball to win a cricket match or cracking a simple idea for a hugely complicated client brief, Sada is always up to the challenge. And yes, the other thing he values is, time. How to make the best use of it to make a brand more exciting. Now.

Sada has nearly 20 years of experience starting with HTA. He then moved to Leo Burnett and enjoyed a very successful 8-year long stint there winning over 40 awards, including two Cannes Lions. Before joining Tailor Sada was Creative Director at McCann.

Sada has worked on brands as diverse as Complan, Glucon-D, IndianOil, McDonald’s, Tata Salt and Tide. To see some of his past work, click here.

Understanding a new category, finding new ways to use traditional media and creating disruptive ideas to popularise brands are some of the things that makes Sada fall in love with advertising every day.