Air Arabia is a budget airline based out of Sharjah, UAE.

Unlike its counterparts, Emirates and Etihad, which are luxury airlines, Air Arabia stands for simplicity and ease of travel.

In 2019, the client hired Tailor India to provide creative ideas for the main brand and advertise its routes in North Africa, West Europe, East Europe and the Middle East.

In the past, its advertising has been largely price-led and transactional. The mandate was now to bring in an element of fun and emotions.

The advertising solutions provided by Tailor was used to promote Air Arabia and its brand assets, across Asia, Africa and Europe.

The approach to media was integrated, with billboards and print creating the big splash, while one-to-one digital advertising getting used to build on the relationship.