Tridhaatu is a Mumbai based real estate firm with the bulk of its projects concentrated in the greenest suburb of Mumbai, Chembur.

Tridhaatu itself is based out of Chembur, and the client needed to celebrate the destination, increase rates, and then showcase themselves as a leading player in the area.

Tailor helped the client develop a strong corporate identity based on the theme of building in harmony with nature.

For this, the agency used a mix of traditional media and innovative co-branded activities to create more content and engagement through cutting-edge creative ideas and craft.

Apart from advertising the mother brand and individual projects, Tailor helped the brand piggy-back on existing events, like Chemburfest, where people come in to explore food, art and entertainment. This co-branded activity won the client and team Tailor an award at Abby-Goafest.

Today, Tridhaatu enjoys top-of-mind recall among the developers in Chembur, and has successfully sold many residential projects.