How a brand wants to be perceived tomorrow decides how it must appear today. Tailor works closely with clients to fix the destination and then plot the communication journey, so that in a world where media is prohibitively expensive, each piece of communication or initiative can act as a significant dot in the brand’s progress.
Tailor works by spending quality time on each brand, understand the category, and then gain insights on the potential consumer who will buy into the brand. Only when clear about where the brand wishes to reach does the process of creative storytelling start.
This method may initially appear time consuming, but it brings genuine value to clients who engage Tailor either on key projects or for long-term brand building.
To be able to deliver what we preach, Tailor takes up upto ten businesses and no more, at any given point in time. Doing justice to existing clients comes before seeking new ones.